Wednesday, June 19, 2019

Selling Toys Online? Tips for Selling Toys With an Ecommerce Website

Selling Toys Online? Tips for Selling Toys With an Ecommerce Website


Selling toys online is a lot different than selling them in person in a store. You’ll have to compete against some of the bigger toy retailers with established brands, but that doesn’t mean you can’t be successful. To stay competitive it’s all about having the right technology, flawless layout, and of course the right merchandise.

selling toys online tips for Selling Toys Online? Tips for Selling Toys With an Ecommerce Website

Consider Who You’re Selling To

You need to consider your target audience. While your toys might be for kids, you’re not selling to the children — you’re selling to their parents. However, the tricky part is you still need to market your products to their user, while still attracting parents to buy from your site. You can do this by creating a website and a brand that appeals to the parents.

Pick a Toy Wholesaler

As you start selling toys online, you’ll eventually need to move over to a bulk wholesaler. Whether you purchase items to keep them in your own inventory or you plan to do a drop-shipping model, you need to start pricing out your wholesalers before you pick your own store prices. Go with a wholesaler who specializes in toys, because you’re more likely to get the discounts you need to make a worthy profit margin.

As a toy seller, you need to know what is considered a hot toy item. Some of the toys that are always popular include:

  • Action figures – From classic figures to those following today’s movies.
  • Board games – From classic games like chess and checkers to family-oriented games.
  • Educational or learning-based toys
  • Toy cars
  • Stuffed animals

Use the Right Platform

You need an ecommerce platform to sell toys online. Instead of going through a website developer or developing a website yourself, these platforms allow you to start your online toy store quickly and often supply you with everything you need — including shopping cart features, shipping options, and pre-built website templates.

Ecommerce platforms can help make managing your toy store easier as well. These platforms allow you to integrate with features like Google Shopping, sync with social media, and customize the look and feel of your online store.

Create a Catching Website

You’ll need a website that emphasizes the toys you’re selling. That means using a website template designed specifically for toy sellers. Industry-specific templates don’t require as much customization to suit the toys you’re selling. They often come with flexible banners, sliders on the homepage and galleries that are suited for ecommerce site owners selling toys.

Check Out Other Successful Online Ecommerce Stores

If you want to know where to start with your design or your marketing approach, it’s best to research your competition. You’ll have other ecommerce sites out there selling toys just like you, so you will want to pick the sites that sell similar merchandise. See how they’ve designed their site and what they’re doing that makes them successful. You can often get the information you need by reading the company’s blog or signing up to receive their newsletter.

Tips for Selling Used or Collector’s Items

You can start an ecommerce store that sells used toys or collector’s items, but you will need to take a few additional steps when offering these products. Whenever you’re selling used items, you need to indicate the condition of the toy, such as gently used, good condition, poor, etc. so buyers know what they’re getting. For collector’s items its best to get an appraisal on the product first. Those interested in these types of toys want to see it’s been appraised by a professional or that it has documentation before they buy it.

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Bots washing away the line between pets and toys.

Bots washing away the line between pets and toys.


Considering the overwhelming success of movies like Star Wars, Toy Story and Iron Man, robotic devices will probably be a trend in the world of toys anytime soon. If your beloved child has already asked you to buy a gadget like this, spend a couple of minutes reading this article before rushing to the nearest toy shop and buying some innovative robo-toy. What we have here is a short yet informative review of the most popular bots that came into our lives in an attempt to replace familiar pups and kittens with their buzzing and blinking plastic alternatives.

bots pets Bots washing away the line between pets and toys.

Giga Pets were certain kind of a pioneer in this field in already remote 1997. They got popular pretty soon for being able to tell when they needed to be fed and to “grow” if taken care of properly.

bots pets1 Bots washing away the line between pets and toys.

Released in 1998 owl-like Furbies stayed on top for a rather long period of time and were even brought back to life in 2012. These cute robotic toys won hearts of children from all over the world with their unusual “Furbish” language and were later taught to understand English and be fed with the help of an app.

bots pets2 Bots washing away the line between pets and toys.

AIBO and i-Cybie are apparently the most well-known robotic dogs endued with skills of real pets. These adorable metal pups were able to bark, wag their tails and even understand a certain number of voice commands. Obviously, an ideal alternative for those allergic to dog hair.

bots pets3 Bots washing away the line between pets and toys.

Robotic toys of new generation already react to touch and cuddles, know their names and even go through an entire life cycle. Some of them, for example, PARO a cute robotic seal, were created to help ill people recover after severe diseases and provide king of animal therapy in places where real pets aren’t allowed. Revived in 2010, Pleo is a miniature dinosaur acting exactly like a pet. The bot takes certain interest in the surrounding world, responds to the petting of his owner and can even learn something new.

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6 Things Children Learn from Toys

6 Things Children Learn from Toys


Early child development is one of the more critical aspects of life. Along with human interaction, babies begin learning through their playtime. In actuality, play time for young children is a form of education. This is because their earliest development occurs across virtually every domain, including the areas of language, fine and gross motor, social, emotional, and cognitive skills. Bright lights bring bright smiles, while positive reinforcement encourages curiosity. Toys can be engaging and rewarding, making children excited to learn.

toys 6 Things Children Learn from Toys

When choosing materials and planning learning activities for toddlers, parents should consider how the toys and their experiences with these toys will support their child’s development across every critical domain. Many BrightStarts toys for toddlers are educational, for example, but other toys may not be designed to teach skills. Below are 6 things that children regularly learn from playing with toys.

1. coordination  To help develop coordination, toddlers do well with small puzzles, including large pieces and items with buttons, hooks, snaps, and buckles. Also, sturdy building toys like large blocks, child transportation vehicles, and furniture are good for all forms of physical development. Playing with large and small balls, low climbers, toddler jungle gyms, and tunnels with soft materials underneath them are also great for for developing leg and arm muscles.

2. New ideas  Young children learn how to experience the world and practice their new skills with all kinds of toys, but they also learn how to internalize new ideas based upon these new experiences. Through the continual learning process, early skills are easily expanded when they are integrated with new skill sets.

3. Navigation Through play, toddlers learn about how the world works by engaging in activities designed to encourage their emotional, cognitive, and social development. Parents can use toys to demonstrate to toddlers how to navigate and use their bodies effectively. Cognitive skills can be learned by playing classic games like peek-a-boo.

4. Problem Solving  When a parent uses a toy that makes a noise, toddlers can mimic it to learn how to use symbolic thinking and problem solving. For instance, when a toddler bangs on a toy, he creates sound. In this way, he learns to distinguish between cause and effect since this involves thinking and requires the use of mental skills to process information.

5. Creativity  Dress-up clothes, puppets, dolls with accessories, and water and sand toys allow toddlers to develop their creativity, which aids in developing intellect. The same holds true for large non-toxic crayons, markers, paints, molding clay, and chalkboards. Even the youngest toddlers benefit from being encouraged to make pictures and use coloring books. These activities are often enhanced when parents and other children play along with them.

6. Collaboration   For toddlers, all toys afford the opportunity to play in an open-ended and freestyle way. As such, children learn multiple functions that pertain to sight, sound, movement, and intellect. When toddlers play with their parents and in groups of their peers, they learn how to incorporate social aspects into their play, such as how to participate in collaboration and share.

Above all, effective playtime for toddlers not only affords them the opportunity to learn new skills, but also allows them to discover how to learn. Playtime also sets the stage for children that demonstrates how education and learning is an enjoyable process.

Savannah Bobo is a freelance writer who enjoys blogging about health, family, and entertainment, and whose fondest childhood memories are of playing on the floor with a room full of toys that spark the imagination. BrightStarts toys for toddlers are fun and educational, from sports playsets that focus on coordination to interactive alphabets that pop to life.

Photo Credit: Kalyan Kanuri (CC BY-SA 2.0)

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