Selling toys online is a lot different than selling them in person in a store. You’ll have to compete against some of the bigger toy retailers with established brands, but that doesn’t mean you can’t be successful. To stay competitive it’s all about having the right technology, flawless layout, and of course the right merchandise.
Consider Who You’re Selling To
You need to consider your target audience. While your toys might be for kids, you’re not selling to the children — you’re selling to their parents. However, the tricky part is you still need to market your products to their user, while still attracting parents to buy from your site. You can do this by creating a website and a brand that appeals to the parents.
Pick a Toy Wholesaler
As you start selling toys online, you’ll eventually need to move over to a bulk wholesaler. Whether you purchase items to keep them in your own inventory or you plan to do a drop-shipping model, you need to start pricing out your wholesalers before you pick your own store prices. Go with a wholesaler who specializes in toys, because you’re more likely to get the discounts you need to make a worthy profit margin.
As a toy seller, you need to know what is considered a hot toy item. Some of the toys that are always popular include:
- Action figures – From classic figures to those following today’s movies.
- Board games – From classic games like chess and checkers to family-oriented games.
- Educational or learning-based toys
- Toy cars
- Stuffed animals
Use the Right Platform
You need an ecommerce platform to sell toys online. Instead of going through a website developer or developing a website yourself, these platforms allow you to start your online toy store quickly and often supply you with everything you need — including shopping cart features, shipping options, and pre-built website templates.
Ecommerce platforms can help make managing your toy store easier as well. These platforms allow you to integrate with features like Google Shopping, sync with social media, and customize the look and feel of your online store.
Create a Catching Website
You’ll need a website that emphasizes the toys you’re selling. That means using a website template designed specifically for toy sellers. Industry-specific templates don’t require as much customization to suit the toys you’re selling. They often come with flexible banners, sliders on the homepage and galleries that are suited for ecommerce site owners selling toys.
Check Out Other Successful Online Ecommerce Stores
If you want to know where to start with your design or your marketing approach, it’s best to research your competition. You’ll have other ecommerce sites out there selling toys just like you, so you will want to pick the sites that sell similar merchandise. See how they’ve designed their site and what they’re doing that makes them successful. You can often get the information you need by reading the company’s blog or signing up to receive their newsletter.
Tips for Selling Used or Collector’s Items
You can start an ecommerce store that sells used toys or collector’s items, but you will need to take a few additional steps when offering these products. Whenever you’re selling used items, you need to indicate the condition of the toy, such as gently used, good condition, poor, etc. so buyers know what they’re getting. For collector’s items its best to get an appraisal on the product first. Those interested in these types of toys want to see it’s been appraised by a professional or that it has documentation before they buy it.
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