Business seminars are a very effective way of generating more interest and awareness around your products and services. Seminars provide businesses with the perfect opportunity to interact with customers, clients, suppliers and even the media, so should have a good amount of time and money invested in them.
However, many businesses do not make the most of this very efficient tool. Unfortunately many businesses’ seminars fail to live up to a good standard. Therefore, here are some handy tips to make sure your next seminar is a roaring success:
Make sure you have a good title
All seminars need a good, eye-catching title. Without an interesting and appealing title, you are unlikely to attract many seminar attendees, so make sure you, and your team, put a lot of effort into making the title a good one.
Something to keep in mind: Make sure the title is positive. For instance, don’t focus on negative wording such as, losing money, economic crisis, failing business. Try and spin the title to make sure it has a positive feel and so people will feel they’re going to gain something from attending.
Make sure your seminar has a solid structure
When you are organizing your seminar, you need to make sure you have at least 5 key areas that you want to cover. You should then build the seminar around these key areas and make sure you cover them thoroughly.
Don’t try to cover too much, otherwise you’ll find the seminar is too rushed and you don’t get as much value out of it as you wanted to. Once you have this structure set in place, it will be a lot easier for you to inform people what the seminar is about and what they can get out of attending.
Research your target audience
One of the biggest mistakes businesses make is to try to make their seminar fit one and all. No doubt, there are some topics that will be of interest to a wide audience; however seminars probably aren’t the right place for this approach.
Seminars are by nature a lot more exclusive and should therefore be for a target audience. You need to spend time defining who your target audience is going to be and then make sure your key points and delivery channels are well suited to this audience.
Get the timing right
Time is of huge importance when it comes to business seminars. Not only will your attendees expect the seminar to start on time, they will also expect regular, timely breaks, as well as an accurate finish to the seminar.
You’ve also got to think about when the best time of day to run your seminar will be. It is worth getting in contact with a few of the people you most want to attend before setting this time in stone. The last thing you want is for your seminar to be at an inconvenient time for your target audience.
Location, location, location
Location is extremely important when planning your seminar and is essential to making it a success. Choose the wrong location and you might find people get lost, leave early or worst case never come at all.
You need to think about a convenient location (such as Milton Keynes conference venues) that your target audience will find appealing. Make sure there are good transport links, think about on-site parking and try to make sure the end of your seminar doesn’t coincide with the busiest traffic periods!
James writes for Cranfield Tech Park. When not writing, he can often be found making sure everyone gets the most out of seminars–even his small children.
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