The term ‘viral’ was one we were all used to in the early days of YouTube. Whether it was a cat doing something cute or a fat kid doing Jedi moves, we all saw the viral videos of the time shared on Facebook or Twitter. It may seem, if you are making your own blog, that viral is the thing to aim for, however there is now a level of saturation on the web that makes it very hard for things to achieve that kind of status now. Even if your content is really funny and original, you may struggle to see one of your videos go viral in this day and age, so what should you be aiming for?
Get Your Videos Shared in Your Target Audience
One of the biggest things you can do in an age where it is hard to go viral is have your video shared around a lot by the people it is intended for. If you are a local business, for example a bar, this can be a huge boon. If people who live in your local area are sharing your video with each other and promoting what you are doing in the area where you operate this is actually more valuable than having people all over the world sharing and watching your videos. All you really need to do this is to have a good social network. A Facebook page for your business or a Twitter account your regular customers follow is all you need to be able to share your videos and send them out into the world to do your promotional work!
Make Your Videos Worth Watching
One of the main things that prevent videos from getting shared is that people tend to have short attention spans these days, and they prefer things that are easy to digest rather than complicated videos or word based posts. This means that if you want your posts to be well received and shared around the web, you need to make sure the content is good. This doesn’t mean you have to have professional video production companies in to help you, though this never hurts, but it does mean you need to make sure you seem enthusiastic and confident in your video blog posts. If you are promoting a product, make sure you have the product on show in the video and are very complimentary about it. It can be hard to get the right tone, but you can actually do very well just out of being yourself and being honest about the things you use.
Viral video may well be a thing of the past, but that doesn’t mean you can’t do well out of video marketing. You just need to understand you audience and be able to relate to them. You can promote your videos easily via normal means like Facebook and Twitter, and can also start a YouTube channel. Your video may not become famous and spread worldwide, but you can still get a good return on investment.
Rose Walsh, the author of the article, is a freelance blogger who enjoys blogging about the newest trends in the marketing field, including its current obsession, corporate video production. She is addicted to shopping and makes sure she is always up to date with the latest trends.
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