Do Customers Notice Your Company? 4 Creative Ways to Market Your Business and Get Results
All businesses today seem to have very limited marketing budgets. However, this does not mean that there aren’t many effective ways for a company to get great marketing results.
The main tactic is to be as progressive and inventive as possible about the activities you choose to engage in. To that end, below are 4 creative ways to market a company so that customers will take notice.
1) Social Media
One of the best ways to get a company noticed is by word of mouth. Today’s version of this is through social media online. When used well, social media can be just as effective in building a brand as any other marketing activity.
Or course, another perk to engaging the public through social media venues such as Twitter and Facebook is that Google recognizes social signals through building great social relationships.
For example, Google Plus may be one of the most versatile social media outlets for business because of is visibility and broad audience. According to Everspark Interactive, and Atlanta SEO (search engine optimization) company, once you set up a Google Plus account you must actually use it in order to see the benefits, as opposed to setting it up and leaving it dormant.
In the past, it used to be achievable to get search engine success with lower quality links. However, Google now actively finds low quality content and links and then penalizes the sites it finds.
This is why only the highest quality links will boost any company’s search engine rankings. Inbound links to web sites is one of the best ways to get any site positioned on top search engine results pages (SERPs). Effective link building strategies to get other websites to link to another site involves a number of tactics.
Below are a few tactics that have proven to be effective:
- Creating compelling content that includes solutions and answers that in some way relate to your products and services.
- Mass distribution of press releases outlining the company’s achievements. Think philanthropy as opposed to simply describing products and services.
- Submitting sites to high traffic directories.
- Contribute review mentions to influential web and blogger sites to get the word out about the firm’s products and services.
- Use affiliate marketing to get links from friends, partners and followers. This allows you to get to know those who use and are interested in the company’s products and services to build loyalty.
These activities also provide access to new prospects more easily, even before they are approached directly. As an inbound marketing tactic, nothing beats effective linkbuilding.
Sites like YouTube and other video sites have millions of visitors by the hour. One way to put creative talents to the best use is to drive traffic by creating entertaining videos. Start by thinking up a concept that makes your business unique.
Then set about designing a way to make that information digestible by the public. First, determine who the target market is. Then think about what matters most to them. Find out what they are talking about in social media forums.
Then adapt your product or service in the best way possible to these concepts. Use the best storytelling possible and have an unexpected ending. Ensure that the company’s website URL and contact information is prominently displayed.
4) Data Mining
These days, working smarter vs. harder is the name of the game. It makes no sense to design the wheel over and over again. Rather, think of ways to redistribute the quality content that you have access to and have created. Use tracking devices to determine what is working best and then expound upon that.
Regardless of which marketing projects that a company may choose to engage in, it is important to recognize that online marketing has become a nuanced practice. This is why a professional Internet marketing firm can make the difference between success and failure.
Therefore, consider hiring a web marketing company with experienced Internet marketers that understand how to leverage every opportunity toward the best results.
Jamica Bell is a freelance writer and blogger. As a small business owner, she contributes this article to highlight the various methods to effective marketing. Atlanta based SEO company, Everspark Interactive, is comprised of a team of professionals dedicated to using their vast knowledge, skill, and innovation to give businesses a winning edge.
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