Skin care is a topic that has a world of information within it so if you are running a skin care blog you have to be clear about what you are presenting. Is your blog for people with sensitive skin, people who want to use only organic products, people with acne or other skin conditions or is about skin care products? Follow these simple steps and you’ll soon notice an improvement to your blog’s content and credibility.
Clearly establish a topic
Selecting a topic may be difficult because they often overlap. It is difficult to write about improving your skin without touching on a little bit of everything, but establishing some sort of niche will help you focus your writing and appeal to the right audience. If you present your blog as “general skin care” people are likely to go elsewhere to find what they are looking for specifically. People who are looking for ways to attain younger looking skin aren’t going to be interested in the same things as someone who wants to get rid of acne. Know your niche and from there develop an audience, then continue to appeal to that audience.
Know what you are saying
It would be unwise to start a blog about all natural skin care products and you haven never bought, seen or used such an item. You want to discuss that which you know and understand so you can establish credibility with your audience. If you are reviewing a product, readers are going to want to know what makes you an authoritative voice. Did you try it and get great results; did a close friend or loved one try it and get horrible results? Establishing credibility and being an active member of the community of people you want to appeal to is going to go a long ways. No woman in her late 50s wants to hear about “wrinkle creams that work” from a young twenty-something who won’t have to worry about wrinkles for years…unless of course she has credibility. Don’t go offering information about which you know nothing.
Don’t be a box reader
If all you are going to do when you review a product, is reiterate everything the box says about a product then why bother? People aren’t looking for you to be a glorified cheerleader for brands and labels. They want to feel like you are on their team and that you have researched, sampled and formed an educated opinion on the product or service. A good way to do that is to mention what makes something good for your skin or detailing why it might be bad or ineffective. For example, don’t just say, “this product is bad for your skin.” Instead tell them why by noting that, “the denatured alcohol in it will make your skin excessively dry.” You have asserted yourself as an informed source and you have given them a supported reason why they should follow your advice. This will make you a trustworthy source.
Be well rounded
It has already been established that you should have a niche to better serve your audience, but an important part of that is filling out that niche. If you specifically want to talk about products then don’t just discuss one type. Include information about make-up, face washes, lotions, creams and other types of products that are either good or bad. If you decide that you want to focus on natural skin care products then include organic beauty products, natural makeup options, ways to naturally improve your skin, and at home alternatives to store-bought products. Be a one-stop shop for all things in your niche. When it comes to skin care you may not know much about everything but offer as much about that topic as you can which will make you a credible and reliable blogger.
Dr. Steven Zimmet is an Austin dermatologist at Zimmet Vein and Dermatology. His practice is dedicated to venous and dermatological advancements including body contouring, acne and sun damage treatment, and skin resurfacing.
Photo Credit: sunshinecity (CC BY 2.0)
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