People use online shopping for everything, and this has led to a society that thinks they know everything they need to know about the products they want to buy. Many times, especially in the purchase of flowers, customers make poor choices about the product because they do not know enough to make an informed decision. The best way to get the products that they need is to visit a local vendor or florist and experience all the benefits that a local retailer can offer the consumer.
When you shop online you are only getting a part of the picture of the company’s merchandise; you see what things would look like under optimum conditions. When you visit the store, you get a much better sense of the types of products the florist has to offer, and how all of the pieces work together to form a floral arrangement. You can really see the differences between the types of flowers. You can see what the arrangement might look like from all perspectives. More importantly, you will be able to smell the arrangement and know if the flowers have a scent that is irritating or otherwise unpleasant. You do not want to send flowers to a loved one’s office building if the fragrance is overpowering, and by going to a flower shop, you will know if the fragrance is safe to send.
Though you might think that you know enough about flowers to make a wise floral purchase, the truth is that you probably know less than you might think. A trained florist is able to help guide you through the design and purchase, so that the flowers look good and send the right message. For instance, if you are sending flowers to a friend that you have romantic feelings for, you want to make sure that you send roses that send the right message. On the other hand, if you are sending flowers to a business partner, you want to ensure there are no romantic overtones. A florist can help you pick out an arrangement that is suitable for the audience and for the situation. This will make your flower purchase much more effective.
Online shopping is extremely detached and cold. The choices that you have in flowers online are limited to only the arrangements that the site has posted, and they are either unchangeable or so expensive to change that they are not worth customizing. You should not feel like you are stuck with one choice when it comes to flowers. By going to a florist you will be able to make suggestions about what the arrangement should look like and customize the flowers to match your tastes, or the tastes of the person who will be receiving them. This creates a very personal shopping experience, something that online sales cannot do.
For a quick flower purchase, online shopping is the way to go. Their premade arrangements mean that you can pick out the flowers quickly and get them shipped out as soon as possible. For truly special occasions, visit a florist and see the difference that working with a professional makes. You will not be disappointed when you see the level of assistance and personal service that you will get when you visit a floral shop.
I am Xavier Morgan, a long time local floral designer in Calgary. I wrote this article as a guide to explain why shopping at a flower shop in Calgary is better than trying to make a floral purchase online. Even though online retailers are good for certain floral purchases, the expertise of a professional florist can really make a difference. For a good mix of online and in person sales, consumers should check out http://www.elegantflowerscalgary.com.
Photo Credit: Mike Miley
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