Go or Stay? 5 Great Benefits to Migrating Your Business Website
Moving an established website to a new domain and URL structure is a pretty big task that should not be taken lightly. There are many different reasons why you would want to move your website to a new domain. Understanding all of the benefits associated with this large task can help you make up your mind if it is something that your business should invest the time and resources into doing.
One of the biggest benefits associated with moving your website to a new domain is better branding. If you currently run your website on a domain name that is long and difficult to remember, you may be doing your branding efforts a disservice. With a short, easy to remember domain name, your target audience will have an easier time remembering your website’s address so that they can tell their friends and family about your business, which can have a huge impact on the popularity of your brand.
Improved Search Rankings
Another benefit of moving your website to a new domain and URL structure is an improvement in your search engine rankings. If your current URL structure does not include your target keywords, you may have a difficult time cracking the top ten of the search results for those desired terms. With an SEO friendly URL structure, you will take full advantage of all of your SEO real estate to help improve your search engine rankings and attract the most visitors possible.
Set the Site up Correctly
In some instances, businesses decide to move the contents of their website to a new domain because they realize they are not happy with the way they set their site up in the first place. While you could change existing URLs and move content to new pages within your site, you run the risk of creating 404 errors and creating duplicate content issues.
If you happen to create 404 errors or duplicate content for your website, you will hurt your website’s search engine rankings and make your website difficult to use for your visitors. When you move your website to a new domain, you have the opportunity to set up your website correctly the first time around without running into any of the aforementioned issues.
Improved User Experience
An improved user experience is another excellent reason to consider moving your current website to a new domain and URL structure. The user experience associated with your website should be one of the most important issues you focus your energy on. If your visitors are unable to easily find the content they are looking for on your website, they will quickly leave your site and move on to one where they can find what they want.
By moving to a new URL structure, you will be able to create your menus and submenus in such a way that promote an excellent user experience. When people are happy with the layout of your website and find it very easy to use, they will be more likely to visit the site again in the future and also recommend it to their friends.
Fresh Backlink Profile
One last reason why you should consider moving your website to a fresh domain is to create a new backlink profile. With Google releasing updates to their search engine algorithm on a consistent basis these days, webmasters are finding that their old link building tactics are causing serious SEO headaches. With a brand new domain, your website will have the opportunity to start from scratch when it comes to its backlink profile. This will enable you to only obtain links from high quality websites on authoritative domains, which in turn will have a very positive impact on your site’s search engine rankings.
If you are thinking of moving your website to a new domain to take advantage of a new backlink profile, it may be best to consult a professional SEO company, like Everspark Interactive, to see if this is completely necessary. There are a few tricks that a webmaster can do to help improve a site’s backlink profile that you may want to consider before making the decision to move your entire website. A good SEO company will be able to lay out these pros and cons and help you decide whether or not it is in your best interest to begin your backlink campaign from scratch.
Other services to be considered by hiring a SEO company include mobile and social media marketing, search engine optimization through link building, video production and blog development and integration.
After running a website for some time, you may realize you do not like everything associated with your site and will want to move it to a new domain or URL structure. Understanding all of the benefits associated with making this type of decision will make it easier for you to determine whether or not this is a project you want your business to undertake.
Small business owner and freelance writer Lisa Coleman encourages utilizing a solid SEO company to both market a business and meet website development needs. Everspark Interactive is a reputable and experienced SEO company that can increase a website’s online presence while improving the business’s online development.
Photo Credit: http://www.flickr.com/photos/54878399@N04/5910411419/
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