If you have researched any type of online marketing for your website business, you have undoubtedly heard about keywords but may still be confused about what they are and their overall importance in helping your business grow. When people are searching for specific products, services or content online, they will type very specific terms into their favorite search engine. The words they type in to search for their information are known as keywords. An SEO firm will have expertise in finding top rated keywords, however if you aren’t familiar with them, the tips below will help you understand why they are critical and how they should be used to promote your site.
Why Keywords are Important
If you do not rank on the first page of the search results for keywords related to your business, you will have a very difficult time using the Internet to attract new customers to your website. This is why selecting the right keywords for your online marketing campaign is so important. When you target the right keywords, you will be able to bring your ideal customer to your website, which will enable you to increase the amount of business your company does.
How to Find Keywords
Finding the right keywords to target with your online marketing campaign may be easier than you think. There are several different keyword research tools available to you. One of the better tools is the Google Keyword Tool. This free tool allows you to discover new keywords by either entering in a specific term you would use to describe your business or the products you sell, or typing in your website’s URL. If you type your site’s URL into the keyword research tool, it will scan your site and return several popular search terms people may use to find your website based on the content your site already has.
Both of these methods are highly effective in finding new keywords you can target with an online marketing campaign that will increase exposure for your website.
Where to Use These Keywords
So now you have a list of keywords that is directly related to your business and targeting your ideal customer. What now? You need to know how to use these keywords in order to capitalize on the additional traffic that will come to your website once you start to rank in the top ten search results.
The first place you want to start using your target keywords is in the titles of any blog posts you create for your website. Placing your target keywords in these blog titles will signal to search engines what your content is about and allow the search engines to properly rank your website. In addition to blog titles, using your keywords as the hypertext for links pointing to other pages of content on your website is another excellent way to help the search engines determine what your website is about, and accurately determine where it should be ranked in the search results. Doing everything in your power to help the search engine bots index your website and associate it with your target keywords is a great way to help improve your website rankings.
Do Not Over Do It
When strategically placing your keywords on your website, in order to assist the search engine bots with indexing your site correctly, it is important that you do not over do it. If you use an instance of a keyword too many times within your text, the search engines will think you are “keyword stuffing,” which could prove to be detrimental to your website ranking.
Search engines are taking active steps to eliminate any spammy looking websites from their search results, and focusing on keyword stuffing is one way they accomplish this goal. If you overuse a keyword on your website, you could trigger a penalty from the search engines, which will result in a significant drop in your search rankings. Because of the possibility of this penalty, it is vital that you do not overuse your target keywords when creating content for your website. When you properly use keywords as a part of your online marketing strategy, you can see some serious benefits for your business in terms of increased traffic and greater numbers of potential customers.
Teresa Stewart is a free-lance writer and blogger with multiple websites. She relays information about keywords so website owners can further understand and avoid her noob mistakes of keyword stuffing. Everspark Interactive is an SEO firm which sheds light on the seemingly ever-changing mysterious processes used to optimize websites. If all of this information about keywords sounds a bit overwhelming, working with them can help you get a better understanding, not only of keyword importance, but also of other optimizing tools to market your business.
Photo Credit: Chris Andrews (CC BY 2.0)
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