Sometimes it’s just easier to tell someone what not to do than it is to explain what they should be doing. This way we can get a picture in our mind of precisely what we need to avoid so that we can better understand the problem and come up with a solution of our own. In web design it’s really up to you how you go about building your site and what you think looks good, but that doesn’t alter the fact that there are some definite hard-and-fast rules that need to be observed and some things you should certainly avoid. Here we will look at what a website would look like if you ignored all those rules and why that would be such a bad thing…
The colours of a website will instantly tell you a lot about the place you’re visiting and whether or not you want to stay there. You’ll notice that most websites are either white or very light blue, which has a calming effect making us want to stay there longer, and which will create contrast well with the black writing.
If you wanted to create the least attractive website possible though, you would want to ignore those features and instead create something that would be an assault on the senses and difficult to read. Think a bright red background with blue writing over the top…
A web design is more than just a colour scheme though, and equally important is to use images that look modern and professional and that draw people into your site.
If you’re building the world’s worst website though, then you’ll want to avoid crisp and professional looking images though and instead use low resolution headers designed with more atrocious colours and poor design. Likewise you might want to use repetitive images for your background to create a 1990s vibe to your website and use huge stock images in your articles that take too long to load, look like Word Art and don’t bear any relevance to your content.
So far we have a website that’s an assault on the eyes and on the data connection, so why not assault the ears too? Including music on a website is a rookie mistake in most cases as it will clash with whatever the visitor is listening too and drive away anyone with a different taste in music to you.
If someone needs to find a particular piece of information then they may be able to put up with even the most ugly web design. If you wanted to make your site really unbearable then you would also make it impossible for people to find what they want by using a hugely complicated and impenetrable navigation. Put links in weird place, defy logic and get your pages to circle around by linking them back to each other.
That will then leave you with perhaps the worst web design in the world and as such – zero traffic and dwindling profits. To avoid this fate, do the opposite thing in each of these cases or use a professional web designer.
Nathan Knowle is web designer by profession. Having plyed his trade for a considerable amount of time, he certainly knows a thing or two about web designing and has listed some disastrous design mistakes in today’s post.
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