When you market a product or service, it is highly important that you grab the attention of your viewers as quickly and as effectively as possible. Seeing as a picture can tell a thousand words, it makes sense that using the images is one of the best ways to quickly get your point across. This is why it’s so important to view your images as communication, and to make sure that your pictures are telling the story you want them to with regards to your products. Here we will look at some of the ways you can do this by taking the very best pictures and using the right editing and framing to make your products look awesome.
First of all you should start out by having the best tools for the job. This means investing in a good high definition camera that is good at capturing light and has plenty of settings. Without investing in a good quality camera your images won’t look professional and this will reflect negatively on your products.
As well as having the best cameras it is also worth investing in good lighting, a good camera stand and the best photo editing software so that you can really create the best and most professional looking images.
Next you need to think about the elements you want in your image. For some products and purposes the best set up will be to have your item set against a white background with no other elements in shot. More often though it will be useful to include a context for your product so that you can show how it is meant to be used and so that you can create a ‘scene’ around it.
When doing this you need to think about the associations that you will be creating when you choose these elements. Try to create an image filled with attractive and desirable elements because this will in turn make your product appear more attractive and desirable too.
The composition of your image refers to the way that you are going to be setting up all those individual elements and the way that you are going to feature the product in relation to that. Your image should have depth, it should be framed, and it should be designed such that your product be the undeniable focus of the shot.
When creating this image you should look for lines that will guide the viewers’ eyes and think about how these can bring your product into focus. For instance if you were to promote a house, then including a path in the foreground leading to the house in the mid-ground would automatically lead the eye to the main focus of the piece.
The angles you take on your item can also have a big impact on the way it is perceived. For instance if you want to give your product more drama and make it look bigger and more important at the same time, you should try using an ‘upshot’ that makes it look as the product is towering over the viewer.
Combine this with the best marketing text provided by your email marketing services or your advertisers and this can make your products irresistible to all who see them.
This informative post was submitted by Alysson Preston, a content marketing expert with LeadLife Solutions which is a well recognized company providing CRM integration and lead management services. She likes to indulge in painting or blogging during her time off from work.
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