Why Go For 3D TV?
Television technology is evolving at a very fast rate. From flatscreens to plasma displays, manufacturers have always managed to find ways to improve people’s viewing experiences.
But now, 3D TV is the newest trend in television viewing. After the success and growing popularity of 3D movies like James Cameron’s blockbuster hit Avatar in 2009, adapting the technology to television seems to be the next logical move.
Imagine being able to watch a documentary or sports game in glorious 3D in the comfort of your own home. People will now be able to replicate the 3D experience that used to be solely the realm of movie theaters alone. Yet 3D TV, both the glasses and the pricier non-glasses kind, seems to be struggling to catch up.
A Glaring Dearth Of Demand
Remember when HDTV was the “in” thing a few years ago? At first, the public was slow to adapt to this new form of TV technology but they eventually warmed to it in time. Soon enough, TV service providers were offering dedicated channels that air high definition programs round-the-clock.
But this is not the case with 3D TV. Currently, 3D viewership forms just a small part of the whole TV-viewing population. For example, at any one time, only 115,000 US households are tuning in into 3D programs and channels. And out of the 331 million television sets in the US, only two percent are 3D-capable. If 3D technology is the future of television viewing, why the slow reception?
First off, 3D TV sets are often priced higher (about $100 to $200 more) than their non-3D counterparts. Glasses, which are sometimes sold separately from the main TV unit, can also add to the expense. A pair can cost anywhere from $50 to $200. Even subscribing to 3D networks and channels comes at a high price.
Aside from the prohibitive cost, the lack of 3D channels and programs is another probable reason for the tepid public reception to 3D TVs. Due to the small amount of people tuning into 3D channels, advertisers find it hard to invest their ads into a network that is least likely to be viewed by a large audience. And the costs of producing a TV show in 3D is exorbitantly high. For example, the 3D broadcast of the Olympics (one of the most memorable 3D feeds to date) was made possible by utilizing over fifty camera rigs that were constantly manned by eighty videographers. This translates to higher subscription fees for 3D TV channels.
Is 3D TV Worth It?
Undoubtedly, 3D technology looks promising. For those who are hardcore fans of watching 3D shows, a 3D TV is a sound investment. But for those who are just looking for a decent all-around TV set, a 3D TV might entail far too many unnecessary costs. The lack of dedicated 3D channels is also a big-turn off to consumers. The best thing to do here is to wait until 3D content in mainstream TV programming has increased and the prices of 3D TV units have significantly gone down.
Darren Eatmon loves technology and is always the first to get the latest gadget! He writes for a variety of tech and entertainment related blogs.
Photo Credit: LGEPR (CC BY 2.0)
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